Krapohl’s Dwayne Shuckerow passes along his love of music at events
People recognize Dwayne Shuckerow for many reasons. As a Service Advisor in the Quick Lane Tire & Auto Center at Krapohl Ford & Lincoln, he works with customers in person and on the phone.
People also recognize him as DJ Dwayne, who handles the music each year at the Krapohl Car Show. He’ll be back in front of the crowd for the third consecutive year when the classic cars and hot rods return to our lot on Thursday, Sept. 7.
“It’s been really fun,” Dwayne said. “The crowd really gets into it. I get to go out there and have fun all day and bring my family. We have a ’96 F-150 that we bring with just 16,000 original miles on it. It’s all stock.”
Dwayne said auto show enthusiasts prefer music from the 1950s and ’60s. “I’ll play that all day and take some requests.”
He was introduced to DJing by the father of his best friend. The boys helped out by carrying the equipment — which in those days included boxes of albums and 45s. He partnered with an established DJ for about eight years and saved money to buy his own computers, amps, speakers and lights. Eventually, he was ready to go and then bought out his partner’s rights to more than 120,000 songs. He adds to that collection with a subscription to Apple Music.
Most of Dwayne’s DJ work involves weddings, school dances and parties. He does enough weddings that he became ordained so he could serve as the wedding officiant and then supply the atmosphere at the reception.
He works as a DJ about 20 times a year. He hasn’t done much marketing and figures if he did, he would be too busy. He passes out business cards at weddings and gets most of his business from those conversations.
Music is a bedrock for Dwayne, who notes his mother “sang to me all my life.” For a while, he served as the lead singer in a few bar bands.
“That’s why I think I’m a good DJ,” he said. “I like all music. If I play the 50s and 60s, I’m fine with it. If the people there are happy and vibing off it, that’s what gets me excited. At the car show, it’s all of the customers, all of the employees, everybody having a good time. I like it.”
As a Quick Lane advisor, he focuses on the customers.
“Every once in a while, somebody is angry. I understand because I put myself in their shoes. I try to help them the best I can. I treat everybody like I would my brother, my mom or an uncle. I treat the customers as well as I would like to be treated.”
Interested in Dwayne’s work as a DJ? He can be reached at 989-708-4080.
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