Not long ago, we found a 20-year-old newspaper in a file cabinet with a full-page advertisement that named every Krapohl Ford & Lincoln employee, thanking them for earning numerous People’s Choice Awards.
The 2021 full-page newspaper advertisement we used to thank customers for voting for us in the People’s Choice Awards for Isabella County.
Honors from customers are the highest compliments we receive. The same goes for constructive criticism, which helps us see ourselves in a different light and often leads to important adjustments in how we do business.
The 2021 People’s Choice Awards for Isabella County were announced recently, and for the 23rd consecutive year, Krapohl Ford & Lincoln was named the top automotive dealership. Our service department was No. 1 for the 19th consecutive year.
In all, we earned 13 awards:
- Auto Body Shop
- Auto Oil/Lube
- Auto Sales Professional, New: 1. James Yun; 2. Jeremy Skeleton
- Auto Sales Professional, Used: 1. Jeremy Skeleton; 2. James Yun
- Auto Service Department
- Auto Dealer, New
- Auto Dealer, Used
- Truck Dealer, New
- Truck Dealer, Used
- Auto Body Shop
- Auto & Truck/Detailer
As we said in the advertisement in this year’s full-page ad, we thank all of our customers, and we pledge to continue to earn your trust as your full-service dealership.
And the great thing about that full-page ad from 20 years ago? Many of the same employees still are part of the Krapohl team.
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